The NOW Massage Lincoln Park

Ambiance is wonderful. Bohemian, Tulum-inspired vibe captures it. Love the ocean waves. Therapists are friendly. Beds are warm & comfortable. For the price point however, I’d expect a few additional amenities. I’m more inclined to go to the Spa at the Peninsula with access to the lavish steam room, sauna, use of pool & whirlpool… not to mention sun deck. With tip, I paid $210 at The Now. For a basic 80 min massage, with some type of “eye treatment”that was nothing special. It was a decent experience… just overpriced for what it is.

I have had a membership for a year now and never had a bad experience. The fee makes it a very affordable 50 minute massage. Every therapist has a little different approach but all have checked in before and during the massage to make sure I was comfortable and the pressure level was ok. I usually book Angel and Gloria. The front desk staff is also very friendly and helpful.

I followed Jacob to this location- he is the best! His technique is superb and his attention to detail and adaptations to each massage based on my muscles / pain-points make each session unique and enjoyable. The NOW has done a great job with their set up- between the decor, lighting and surround sound, I always feel transported to a calm soothing place.

Loved my experience at The Now. Daniel Villarreal was fantastic! He had a unique method compared to what I’ve experienced before, and I will request him again. It was one of the best, most relaxing massages I’ve had. I left feeling like a new person. Ask for Daniel, and go with it! It was wonderful!

A calming, reliable spot for massages! Have been going here for a couple years and it continues to be my go-to. Jennifer was awesome yesterday. Perfect pressure, well-timed check-ins, and focused stretches for my neck pain. Thank you!

I have never gotten anything other than a medical massage so I wasn’t sure what to expect and was a little nervous/curious! I decided to go to NOW because they had same day and affordable appointments.I saw Tina and they did a great job. She listened to my concerns and targeted exactly where I needed her to! I will return in the future for sure!

I’ve been a Now member for about a year and a half and I absolutely love this place. Most recently had a massage with Matthew that affected not only my physical body but my emotional mood. He worked on some spots of tension that had been really bothering me and I left feeling looser, lighter, and happier! I learned a lot and felt very relaxed, will definitely be booking with him again!

I recently had an outstanding relaxation massage from Tina, and it was an incredible experience. Tinas skillful hands and soothing techniques removed my stress and tension. Every stroke was perfectly executed, leaving me feeling completely rejuvenated and at peace. I felt tremendously happy to have started my July 4th weekend with a massage from her! I highly recommend Tina for anyone seeking a top-notch relaxation massage.

Kate gave me one of the best massages Ive ever experienced, and I would highly recommend getting the guasha add-on with her. I came in a few days ago with a lot of pain in my lower back & forearms, and its been feeling better as every day passes. She is an amazing healer, through and through.

The Now is great! They always take the time to communicate before the session starts, ask if there are injuries or area that need to focus. Joshua B and Jake are great. It’s a calm and peaceful experience. Jake and Josh both do great stretchesBeen visiting The Now LP for several years now and every experience has been consistent! Front desk staff are also friendly and typically remember to address you by first name at every appointment - nice touch. Very well managed place, hardly no turnover in the front of house team over the years. People are happy here.Overall The Now balances the highest quality experience at the right value for the area. Recommend the monthly membership so that you can visit more often.

Luz was such a great greeter and entertainment while waiting for my massage. My massages was the ABSOLUTE BEST I EVER HAD. He made sure I was comfortable, safe and left with no pains. He also listened to me when explaining what hurt the most on my body before the massage happened. Definitely love coming by. Also will like to mention how great AZMARI was when booking my appointment for me. She and Luz deserve a raise!!!

If you’re looking for a place to get THE best massage, look no further! This place was honestly recommended by my gf and she recommended Eunita to me so I went with her. I will PROMISE you…she is amazing! I immediately signed up for the membership and I’m NOW scheduled to be back every month. I need it because of my intense workouts and she has been nothing but amazing!

Unfortunately had to pause my membership due to personal reasons but the staff was incredibly helpful and understanding and helped me get this done. Again, I walked into a clean area and pretty quiet given that the air show was happening and you could hear all the jets. Alex also has an unparalleled ability to find all the knots and aches and makes them disappear leaving me ready to go for the week! He is also the most kind and communicative therapist Ive had and it truly shows on how he cares about others and their experience.

I received a beautiful massage from Kate. Explained to her that I just gave birth so I had a lot of tension and soreness in my whole body and she was very attentive and checked on me throughout the massage to ensure my comfort. Highly recommend her. Can’t wait to return.

Tina made me experience at the NOW Massage. She was amazing. Best massage I’ve ever had and coolest place I’ve ever had a massage. The experience of the whole place was an amazing vibe. Would give 10 stars if I could! Highly recommend Tina.

Daniel was absolutely wonderful and I would highly recommend him. He constantly checked in to make sure the pressure and the table temperature was good. From the moment you walk in the ambience is so calming and it smells absolutely fantastic. I was greeted with a friendly smile by the front desk and was offered water. Everyone I came in contact in was friendly and helpful. The rooms were aesthetically pleasing and clean. I would definitely go back and encourage others.

I booked a last minute 25 minute massage and it was so great for me as a postpartum mom. I loved Courtney’s calming energy and that she always asked for consent/checking in. The environment of this place is great too along with the ocean sounds, it really helped me focus on relaxing. I will be back!

The Now is fantastic! It’s walkable to my home, the staff are all friendly and know and greet me when I arrive. The therapists are wonderful, and Josh B is just the best! I highly recommend utilizing the Now. The membership rates can’t be beat either. They also recently added light therapy as an add-on and that’s just a huge plus, body work and facial? Sign me up every time!

My massage therapist Morgen was very nice. The Now Lincoln park was very clean but parking is a bit difficult which resulted in us missing some of our massage. The add on cupping was ok but most of my time was spent cupping and not massage but that was my fault. I loved the massage, my shoulders feel better!!

I have had a membership for over a year and I can’t recommend it enough! Adam has been my therapist for the last few times and he is amazing! He truly listens and focuses on your needs and each time I leave feeling so relaxed! The staff here are 10/10 with kindness and friendliness. The atmosphere in the lobby and massage spaces is so calming and stunning. Highly recommend NOW massage, but the Lincoln park location specifically!

This is a blissfully relaxing place. I found them because I was looking for a massage membership. Easy street parking (metered). Friendly staff. My therapist (Adam) explained the process, asked what areas to focus on, areas to avoid. I received a 50-minute and added a scalp massage. Whew…fantastic! Next visit, the membership will most probably happen!

Friendly fast check in. Thorough consult. Very relaxing and informative massage. I enjoyed how my therapist Matthew kept checking in with me about the pressure, asking if I needed adjustments and giving clear instructions on positioning so that he could do a better job. Overall, a very enjoyable experience and would highly recommend!

Kate was absolutely fantastic . She took her time to listen and learn my concerns and goals for the massage. I was able to relax and enjoy 80 minutes of relaxation. She help loosen some really tight muscles but also had me walking away feeling great. Im looking forward to my next session with her.

The customer service at this location is beyond! They are so diligent with making sure that your needs are heard, and they have such talent. Massage therapist. I typically go to Jake, he mixes care and compassion with near perfect technique. He fixed my frozen shoulder and has giving me so much relief. I never go with anyone else but the people I have gone previously with other people and everyone is super professional and kind. Def recommend!!!

(Dont usually write reviews, but this was an exceptional MT)Matthew B - WOW. I have had chronic right shoulder pain for years, which I assumed was due to me being a student and spending far too much time at a desk. He took a very thorough history, and throughout the appointment we continued to discuss things - He explained what he perceived to be the issue and was so receptive to my questions (which I ask a lot of), providing detailed answers, even demonstrating things. This was exactly what I was hoping for, as I really want a solution, not just temporary relief. We discussed things for me to do at home, better sleeping positions, etc. He is incredibly knowledgable about anatomy and very intuitive with treatment. I have never had an MT find and work on my problems areas as well as he did. I prefer really deep pressure and usually have to ask people to apply more. He got everything just right, and also communicated to please let him know how to adjust if needed. On top of all of that, Matthew is clearly an empathetic person and passionate about really helping his clients. Wonderful person, wonderful treatment. Highly recommend!!

The Now Massage is such a wonderfulexperience every time I go there! I always getmy massages with Eunita and so doesmy husband and she is THE BEST! She has a calm and caring aura about her and her massage skills are excellent. She always confers with me prior to my service to be sure she understands any concerns I may have and I always leave feeling so much better than I did when I arrived. The front desk staff are also very kind and accommodating. I highly recommend Eunita and The Now!

I love the flexibility that The Now allows me. It’s a quick escape and a very affordable massage. Michelle is my absolute favorite. She is a master at her work and always gives me suggestions after sessions to long-last my health and relaxation.

I went for the first time and The Now on N. Halsted has a very calming atmosphere. The ladies at the counter were very welcoming, professional, and helpful. Gloria was my masseuse and she was so sweet and her massage was well… glorious. I plan on coming back!

Got a 50 minute massage with the coconut oil head massage, the calm balm, and gua sha additions! Courtney was so wonderful. She made me feel extremely comfortable and checked in occasionally throughout the massage to make sure I was enjoying my experience. Definitely will be going back!

My entire experience was phenomenal. From the check-in service to the massage to the check-out and beyond. This team gets customer service! Daniel was my therapist and he was truly amazing. From the chatter amongst the guests, it seems you can’t go wrong with any of the therapists. They really listened to my concerns and Daniel was spot on with the massage treatment tailored for me. Thanks to the great Lincoln Park NOW team.

Had one of the best massages of my life with Daniel, highly recommend. Very skilled massage therapist, communicative and can really provide the pressure I need. Will gladly return to see Daniel, hopefully soon!Edit: having a regular standing appt with Daniel has been an absolute game changer. Both me and my wife see him regularly now and would recommend him and, The Now, to anyone and everyone.

Just got done with my first deep tissue massage and it was amazing! My shoulder pain and tightness is basically gone. Carlos was kind, polite, extremely knowledgeable and wanted to ensure I had the best experience. So happy I came here!

Mathew hands down is an exceptional massage therapist. He worked on my hip flexors, stretching and applied range of motion techniques which I know have greatly helped after a long plane ride this week. I feel a huge release even after one session. I think I found my go to therapist at Lincoln Park .Ask for Matt! ..10/10

MATT IS MY HERO! For as long as I can remember, I’ve lived with chronic lower back pain throughout my adult life. I attributed the aches to years of sitting at a desk job and compounded after two pregnancies and ongoing child rearing (chasing). I’ve visited several different chiropractors and a wide variety of massage therapists, who, to their credits, provided short-term, temporary relief at varying degrees.Then I had a massage with Matt this week, which was hands down the BEST MASSAGE I’ve ever experienced! I prefer firm/extra firm pressure but in my experience, most “deep tissue” massages are interchangeable with Swedish/ light pressure.Matt’’s pressure was strong and consistent throughout and his expert knowledge of muscle tissue and connectivity completely changed my life.Matt is the first professional (FINALLY!) who took the time to thoroughly identify the root cause of my referred lower back pain. It’s been so many years of acceptance, that I completely forgot how it feels to have a back free of tension and nearly full range of motion.I don’t book anything in advance but I already scheduled my next massage with Matt and will be seeing him soon!

Me and my husband went in for Valentine’s Day and had a truly lovely experience from start to finish. Dan at the front desk was incredibly kind and patient as we decided what we wanted to get done as it was our first time in. he walked us through all the add on options and helped us get exactly what we needed. As you venture back into the massage area it was impressively clean and all around peaceful. Gabby the massage therapist was incredibly profesional and knowledgeable and hit all my problem areas perfectly. Needless to say we walked out on Cloud 9 and will most certainly be returning!

Had a massage with Kate for the first time and WOW it was amazing. She made me feel comfortable from the very beginning to the very end. Will definitely be returning soon!

I had a great Stretch massage with Joshua B at The Now Lincoln Park! At the start of the appointment we went over the areas in my body that needed the most attention and he was sure to cater to those areas during the treatment. He also customized the stretches to meet my needs and after the appointment I felt like my hips and back were much looser than before.

I had a prenatal massage with Chervon and it was wonderful. She really helped ease the tension I had in my back. Hope to come back soon for another massage!

The Now is the best!! I have been coming to this location for 2 years because Jake is incredible. The staff is so personable and I always have a positive experience when I come for my monthly massages. The enhancements take the massages to the next level. Run, don’t run walk to try out The Now.

I always have the best experience at Now! They have an amazing atmosphere, the nicest people, and are very professional. I always see Tina who is really the best; she’s helped me get loose for marathons and assisted with sports recovery. A very exceptional masseuse and a 5 star establishment!

Matthew did an incredible job pin-pointing some issues related to my upper and lower body mobility which stemmed from my back. Highly recommend him for individuals who strength train and work a desk job.

I’ve been going to the Now for over a year now and have had a great experience. Matthew specifically is wonderful and his skills are truly exceptional. Highly recommended for anyone in need of relaxation.

My review is for Matthew (Matt) B. He is SO knowledgeable and does amazing work. My range of motion was greatly helped just after one session with him. He knows what he’s doing. I will be back.The gals at the front desk were eating while I was there, which seemed to be something better suited for not in front of clients while at the front desk of a massage boutique, and instead should be done behind the scenes in back, but I guess they were hungry? That part was off-putting for me, but I’m giving a 5 stars for the massage therapist and still a 4 stars for the boutique. I had kind of hoped for something a little more boutique/spa like than a lunch reception desk. It didn’t feel like as much of a spa day for that reason. :(

This was a super relaxing, thorough massage. Shakeila did a wonderful job and made me feel super relaxed. I couldnt really hear any other patrons unless they were entering or exiting (which was not often), and I was right by the door, so the atmosphere is very relaxing. Shakeila did great arm and hand massages, and an AMAZING job on my neck. If you go, do the full 80 minutes, and get the eye mask because it felt really cool and soothing. Ill definitely be back!

Michelle is a very experienced and good massage therapist. She always makes me feel better after a massage. She knows good techniques and pressure points which help me relax.

Truly enjoyed my Jet Lag Massage today with Matthew! It was exactly what I needed to work out the kinks of several weeks of travel. Appreciated how Matthew took the time to listen to my concerns and adapted the massage to meet my needs. Will be returning soon!

Eunita is such a wonderful therapist. She is truly working to personalize the massage and help decrease my muscle pain. Couldn’t recommend her more!

Hi!! I just had my first massage ever with Courtney!!! She was fantastic! I felt so comfortable and so relaxed. This was a great experience. I will definitely be back.

The receptionist was friendly. Eunita is amazing as always. She takes great care and makes sure she is providing the best service. I always feel welcome and cared for at The Now!

Terrible experience. The masseuse didn’t ask about the kind of pressure I was looking for and used very high pressure. I told him that he needed to dial back on the pressure but he didn’t adjust. I walked out halfway through my 80 minute massage. I went to relax and came away anything but! Very disappointing.

Great place to go for a rejuvenating massage. I’ve been a member for a while now, and I’d highly recommend a monthly membership. Ask for Jake- you won’t regret it. He’s incredible with helping me work out my chronic neck and shoulder tensions. And the front staff are great, very helpful and friendly!

Lavone is extremely attentive and always asks what I want to focus on during a given session. I have returned countless times and have always walked away feeling restored and having increased mobility. I love the setup of the spa -- it always feels clean and extremely well-maintained.

I’ve always enjoyed my experiences at the NOW. I’ve been to multiple locations in different states and the quality is consistent across the board. Shoutout to Morgen at the Lincoln Park location for working with me on correcting my terrible desk posture and all the tightness that comes with it. He tailored my 50mins to exactly what I needed and I appreciated it!

I just had a fabulous deep tissue massage with Gloria. The space is very calming and I enjoyed the aromatherapy. Everyone was very nice and professional. I definitely will be booking another massage!

Erin is amazing! I booked a 60min massage with cupping and it was the highlight of my week. Erin asked me questions about my preferences before starting and made sure I was comfortable with the facility and the massage. Would 100% recommend!

So glad I found Joshua B at The Now on Halsted. He is an expert and intuitive in helping you through tight muscles gently. I feel hes one of the best and will continue to work with him.

One of the best massages I’ve ever had! Matthew is amazing!Highly recommend the blue light therapy.

Not the worst massage of my life, but close. Very poor technique, at one point I told them too stop because it was too painful when theyre using all elbows nearly the entire time. There is a reason they dont publish their staff information/credentials/experience on the site.

I just had my first massage with deep tissue and herbal therapy with Araceli. It was one of the best massages I’ve had. She really listened to me and my needs and I can honestly say I feel significantly better post massage. The girls at the front desk are also super sweet, very helpful and patient. I’m so glad I found this place! I’m already booking my next one with a membership! Thank you, The Now!!!

Booked massages for my daughter and I when she came to visit and I was lucky enough to be given Alex as my masseuse…he was fantastic—found every knot that needed to be found!Front of house staff is friendly and welcoming, facility is clean, quiet, and calm. Great experience.

I had a great experience today at the NOW. Gloria gave me my massage and was able to adjust her pressure in order to best fit my needs. She was professional and I was able to relax while also getting some tension and knots taken care of.

Incredible massage! eunita did an amazing job working out the areas that had a lot of pain and discomfort, plus advised updates to my routine to strengthen certain muscles. i immediately booked another appointment. loved it!

Eunita was phenomenal. I came in with pain due to strain on my IT band from running and Eunita was extremely knowledgeable and went above and beyond. After one 25 minute session, I’m already feeling relief. Highly recommend!

This place is very unique, pretty, inviting, the massages are great and reasonably priced.The people are the front are very friendly and when you enter the massage area, you are pleasantly surprised with the sound of ocean waves which makes the experience very relaxing.

The Now was wonderful! Professional and courteous staff, very clean and great service! Morgan was great! Has fingers of steel - he can get in those muscles that need it. I will return when I come back to Chicago!!

I LOVED my experience! From how kind and attentive the front desk was to how considerate my masseuse Matthew was. It was my first time getting a massage and I appreciated that they made me feel so comfortable. Not only do you get a massage with Matthew, but he educates you while working with you. He gave me really good tips and stretches to continue to do at home. I will be coming back soon!

The Now was great! Daniel did the perfect amount of pressure through out my massage. He made sure I was comfortable. It was a calming ambiance with the sound of the waves, low lighting and soothing aromatherapy. Would definitely recommend and I will be returning!

Overall, my experience at Now Massage Lincoln Park was amazing. I carry a lot of stress in my traps and Alex was able to help the muscle knots and alleviate pain. Will definitely go back.

I became a member at The Now about a year ago and it has been such a wonderful experience. Everyone is great, the process is always streamline and environment is fantastic. Adam is the best - he is incredibly attentive and knowledgeable. I would recommend The Now and Adam to anyone!

Highly recommend Kate! Very relaxing, but also enough pressure that the massage is therapeutic. Love the environment and the sound of waves.

Joshua gave me one of the best massages I have ever had. Love the ambience here and the heated massage tables are incredible. Highly recommend. I’ll be back!

Great deep tissue massage! Very clean and relaxing environment and friendly staff. Highly reccomend!

I have been going to the NOW Lincoln Park for almost a year now and they have nothing but amazing every single visit. Jake is my go to massage therapist, he takes the time to learn my goals and sore spots. Luz at the front desk is always a smiling face and so welcoming when I walk in. Definitely recommend giving them a try!

Shout out to Michelle at this NOW Massage location. Have been going to her regularly now for a full year. She has been great using the glide cupping experience! Highly recommend.

I love The Now. It’s so relaxing and I always leave feeling refreshed. Also, Shakeila is literally a miracle worker, I’ve had such awful pain/tension for years and she’s helped me so much in just the last few months.

Heaven must be missing an angel and her name is Gloria! She’s been my go-to for quite a while now at TheNow and I’ve never felt more safe, heard, and taken care of by any other masseuse. Thank you Gloria for all of your hard work and care!

I have loved being a member here. The front staff team is the best! The environment from the minute you walk in is set for a perfect experience. I highly recommend Adam who is so knowledgeable in massage and caring for what the body needs. I love the NOW Massage in LP! Definitely book an appointment TODAY!

I’m leaving a review to let people know about Eunita. She totally exceeds expectations, adjusts pressure to exactly what you like, and makes you feel totally comfortable and relaxed on the table. She really wants to understand what you need in your massage, and totally delivers!

Eunita was fabulous! We discussed what areas to focus on during, adjusted pressure as needed, and focused on the areas I felt extra tension. Eunita provided a wonderful experience and way to relax.

Adam is great for deep tissue and the staff here are so genuine and helpful!

Carlos gave an amazing massage! Listened to my specific needs and was super personalized. Place was clean and relaxing. Highly recommend.

My massage with Kate was hands down one of the best massages I’ve gotten. I’ve had two treatments with her and I’m already pumped up to get back on her table! I’ve been having a ton of hip issues due to my commute for work and after my sessions with Kate I feel like a whole new person!! Thanks Kate!!

I had the pleasure of getting a massage from Matt, and I must say that he is truly one of the best massage therapists Ive ever had the pleasure of encountering. His skill and expertise in incorporating the clinical aspects of massage therapy are truly remarkable. Matt’s approach goes beyond mere relaxation; its a holistic and rejuvenating experience that left me feeling so much better and relaxed. His ability to pinpoint and address specific areas of tension and discomfort is unparalleled, and I left each session feeling like a new person. I am genuinely grateful to have found such a talented and caring professional in the field of massage therapy, and I wholeheartedly recommend Matt to anyone seeking a deeply therapeutic massage experience.

I’ve been to the Now several times (10+) and have seen multiple massage therapists. My experience every time has been great! The front desk is very attentive and the follow up before appointments is helpful. If you get massages monthly, the subscription is a great deal and they don’t tie you into anything.

I have a monthly membership at NOW Lincoln Park, and I have had wonderful massages with both Gloria and Somang. Highly recommend this place for a great massage and relaxing experience.

Just had my second massage at The Now LP and, once again, it was amazing! The inside is clean and the ambient noise makes for a relaxing vibe. I had Gloria for this massage and she was very kind and even showed me a stretch to practice at home to relieve some soreness I came in for! Love this place, will definitely come back!

I had a wonderful experience at THE NOW in LP. It’s a peaceful and clean environment. I did an 80 minute deep tissue with Daniel, who I highly recommend. I’ll definitely be going back.

The last time I visited this location was three years ago on a business trip to Chicago. One recently opened up near my home in Maryland and I was happy to try out the new location. I loved it so much that I bought the membership. Fast forward to the next month I receive an email from The Now encouraging that I book an appointment. I opened the email and booked assuming it is the salon I recently visited in Maryland. I show up to my appointment in Maryland to be told I am not booked for an appointment! We open my confirmation to see that I am booked at this location in Chicago! I immediately call the store and explain the situation and they still proceed to charge me a cancellation fee for an honest mistake. I left messages for the manager to call me as I was told I would be charged one price and they charged me significantly more and never received a return call. The salon in Maryland has attempted to call on my behalf several times and they have not received any call back! They even stated this has happen to them before and they did not charge the customer. Needless to say, I woke up that morning expecting a relaxing massage and left my local salon without a massage and $75.00 less in my pocket. Do yourself a favor and do business with another location. This one is not very forgiven or responsive!

Saw Michele for my first ever massage and she was great! Even talked to me after about my problem areas so I knew what to say for next time!

My husband and I both got a massage and loved our experience for different reasons. I got a prenatal massage and it was exactly what I needed. The pregnancy pillow and heated bed was so comfortable and the massage hit all of the points I needed including a hip massage! My husband also had a great experience with Matt. He had a good balance of silence but when prompted explained different muscle groups and how my husband can workout and stretch differently to help the pain he was experiencing. Highly recommend!

Coming to this location for massages has been such a game changer for my body and mind! I highly recommend becoming a member. Although getting massages can seem as a want and not a need or an “unnecessary splurge” to some, I have to disagree. Our bodies hold so much stress and tension that we just can’t totally address ourselves. If this review doesn’t convince you, book a massage here and then make your decision!I hold a lot of tension and knots in my upper back area. I’m pretty active and work as an overnight nurse. Although I have a pretty good range of flexibility and mobility I have really benefitted and noticed a difference from getting the stretch massages. My personal preference is to really have intense work done and more pressure. Carlos is a gem, he asks the right questions and walks you through the experience before hand to guarantee you feel comfortable and respected.*Add-ons I would recommend include deep tissue and cupping.P.S. Joe is awesome and does such a great job connecting with customers. This location has the friendliest staff, they’re so personable & genuinely care that you have the best experience.

I had an incredible experience at Now Massage with Matthew as my massage therapist. His attentiveness, thoroughness, and ability to understand my needs were truly remarkable. Not only was he informative, but he also intuitively knew how to apply the perfect amount of pressure during the deep tissue massage. I didnt have to ask for anything – he was on top of every aspect. My session with Matthew was nothing short of amazing, and I cant wait to return for another rejuvenating session.

I had a wonderful massage with Gloria! She was attentive, intuitive, and a skilled practitioner. I left feeling so relaxed :)

Absolutely looooove The Now! The entire vibe is calming, the front desk is super responsive and easy to connect with, and the membership price is reasonable for my monthly “treat yourself” day. Eunita is AMAZING — she knows exactly what your body needs and is also so sweet and kind. Cannot stress enough how talented she is! I also really recommend Carlos for those seeking a male therapist.

Joshua is one if the most caring, thorough massage therapists I’ve ever had. Highly suggest theNow!!

This is my second massage at The Now LP and first time doing The Healer with Kate K. This massage was extremely relaxing and Kate did a great job applying the right amount of pressure on areas I requested. One of the best massages I’ve had in a very long time and I will definitely be booking again!

Eunita is 10/10 in all areas! Bedside manner, technique, relaxation - all of it. She is gentle, yet firm with her technique. I came in with lots of knots in my shoulder blades and tightness all around, she did a great job relieving it all. Todays session actually solidified my decision to get the monthly 80 minute membership. See you next month, Eunita!

Angel (Joseangel) is amazing and would highly recommend! He is so thorough and diligent in working through knots and tough spots.

Really enjoyed the entire experience of my massage and scalp renewal - josh did an excellent job looking forward to coming back another time

Hope was wonderful. Great massage. Positive vibes. Thorough. Friendly. And made me feel at home.

Always a great experience with Adam! He’s incredibly professional and customizes based on my muscles in any given week.

My fiancé and I both had the most wonderful massages here yesterday morning. All of the staff is incredibly nice and welcoming, the massages were heavenly, the space itself is super relaxing with a calming, beachy feel, and the massage therapists were awesome - they even gave us feedback at the end about what muscle groups we should pay attention to and try to stretch out. We are considering the monthly membership and absolutely will be back for another massage day!

I had my third massage today. The location is unique, clean and you can have your massage with the music of the sea waves and the light of the candles. I recommend the membership, because you can save a lot with a monthly massage. I strongly recommend the place. 5 stars.

The front of house staff deserve 5 stars, they are very attentive and very kind! However, my wife’s masseuse was very rough, despite her requesting light to medium pressure. It was so bad that she sobbed on her way back home, and had to take pain medication to get through the rest of the day. This was extremely disappointing as the first time it was an amazing experience for her, and this was one gift from me for her birthday. She was very adamant on never getting a massage again, that’s how bad her experience was. I wish I could rate it higher, the front staff were super nice, but my wife’s pain can not be ignored.Update; The owners reached out and re-booked with a different masseuse. According to my wife, she was more attentive, more focused and more gentle. She had a great time! She felt amazing leaving, which is the most important thing. Thank you to the NOW for reaching out, it’s much appreciated

I always have a great experience at The Now! The folks at the Lincoln Park location are all super friendly, both at the front desk and the therapists. Ive worked with a few different therapists and been consistently pleased with the service. The front desk is always very clear about billing and pricing and theyre just lovely people. Definitely recommend!

I love coming to The NOW! I do the monthly membership and found it to be the most cost effective option for those who are looking for management of chronic pain. You are immediately at peace when entering the space with calming music/scents, welcoming front desk staff. Matthew is an excellent masseuse and I always feel 10x better walking out after an appointment!

Eunita was wonderful and everyone here is very nice and accommodating. Would recommend to anyone looking for a great massage.

Went to NOW today to celebrate my boyfriends birthday. We both left beaming and so relaxed. We had wonderful experiences from walking into the salon & being greeted to every push and movement by our massage therapists. Made for a great day!

The staff was incredibly friendly and helpful! They made booking the appointment very easy as well as checkout with tipping (Which can be done virtually). Their complimentary lavender aroma was so soothing! I will be returning

I first visited the NOW in Lincoln Park because my wonderful niece gave me a gift certificate. After that I signed up for a monthly membership. I tried a few different massage therapists and my favorite is Adam. He focuses on the areas that bother me most and I leave feeling relaxed and so much better. I look forward to my appointment every month!

Juan called me to confirm this is not their policy and refunded me the cancellation fee. I will continue to go back since I love the massage therapist Joshua so much.Previous ReviewGreat massage - horrific customer service. I called to cancel same day with a fever - the front desk told me to put on a mask and come in anyways to avoid a 50% late fee. The disregard for her team’s safety and the safety of the clientele is gross.

Vick was amazing, he paid attention to detail, and I felt comfortable and relaxed the entire time.

My massage was great, super nice staff and cheaper than Massage Envy. Very peaceful and relaxing. Sounds of waves crashing played the entire time on a loop so if you don’t like that, would not recommend. Also, the “rooms” are just curtain separations so if you want more privacy, I would go somewhere else.

The ambience was very relaxing and Joshua was so nice and very good! I wanted to go home and take a nap after

Josh was great! He checked in with me prior to starting the massage and then provided feedback at the end. The environment is very relaxing. I plan on returning in the future!

Sarah B has an excellent technique. Deep pressure but with a soft subtle touch. So relaxing and restorative.

Highly recommend Daniel to get a massage. He was very respectful and made me feel comfortable with my experience!

10/10 recommend The Now & Jake! The best massages I have ever had and always recommend him to my friends you won’t regret it!Everyone is so nice and friendly. I can’t recommend it enough.

I just moved to Chicago and had a fantastic experience with Lavone! I work at a desk all day, and she was able to give me a daily exercise on how to realign my posture which was just above and beyond. I felt so comfortable and loved the facility. I will definitely be coming back!

Chevron was amazing for my prenatal massage!!! I will definitely be going back to her! Thank you!!!

I love the atmosphere and calming ocean waves, at The Now. The front desk was very kind and knowledgeable. I loved my massage. I have yet to get a massage I didn’t like from The Now. I always come out pain free and relaxed. The Massage Therapist at both locations rock !!!

Amazing massageDaniel was supper attentive to my needs and removed the stress from my back

Angel was fantastic and I loved everything about the massage!!While waiting in the lobby for the appointment, we had to listen to an employee make business phone calls, ironically about critiquing an employee at another locations unprofessionalism and experience the person created in the lobby, while doing the same thing herself. Those calls should be done in private, not around customers or other employees.

**Update over a week later, from my initial review: the message (below) from the owner is all talk, no walk.My review isnt about the massage treatments themselves, but the customer service I received after arriving for my appointment. Three of us arrived together: not only had I purchased a $100+ gift certificate for one guest, but had added on two more $100+ appointments (including 1 for myself)--i.e., I was giving them quite a bit of business. All three of us had been assigned male massage therapists; while that was fine for the other two guests, I mentioned that I preferred a female therapist (not wanting to have to dive into my hx). I was basically criticized for not having noticed on the form that Therapist Preference signaled selecting the gender of the therapist (I mistakenly assumed that had meant choosing a therapist by name that you know, and neglected to click on that tab). From there, the best they could do was charge me for 50% of the appointment that I didnt feel comfortable attending, and re-book me for another appointment that I would have to pay full price for. Of course, hindsight is 20/20, and I would have approached their appointment scheduler differently now that I know. But the fact that they essentially victim-blamed me for my discomfort and didnt extend me *any* benefit of the doubt by simply offering me a new appointment is unacceptable. This is some of the most unfriendly customer service I have ever received, especially considering this is a luxury massage boutique that prides itself on catering to its guests enjoyment + relaxation.

Carlos was a fantastic masseuse! Best Ive ever had and I will definitely be coming back!

Morgen was AMAZING! This is only the second massage I’ve had in my life and I am thoroughly pleased. I went in not expecting much and came out renewed. I’ll happily book again thanks for everything!

50min massage, I had Courtney. She was very professional, asked questions to make sure I was comfortable

Jake is absolutely fantastic!!! Great pressure, great flow, extremely kind and gives great informed advice

Very professional, had a wonderful experience with MorganVick is the best, and the girls at reception are so friendly, great team on Halsted, Chicago!

Love the Now Massage. Staff is super friendly and always excellent massage. Especially love Lavon’s!

The Now has an incredible ambiance (think sunset massage on a beach, which is extra amazing when Chicago winters start to roll around) and the entire staff from front desk to masseuse are so kind and welcoming. This is always the place I recommend to anyone looking for a treat yo self moment !

Had one of the best massages of my life with Carlos, highly recommend! Very clean and cozy environment, and super friendly staff. I love the Now!

I love the now!!! my favorite therapist has left but i was matched with another therapist who also is excellent! the front desk staff is friendly and attentive every time i am in, even remembering little details about things ive mentioned with always makes me feel appreciated and valued

Great spot for a classic massage!! Very peaceful in there, love the ambiance. Michelle is the best!!

Daniel collaborates with the client to determine massage goals. I appreciate that he checks in about pressure and adjusts to feedback.

Love The Now, and Kate is my favorite! She’s professional, and it’s clear she takes pride in giving above average, consistent, service. Highly recommend Kate!

I’ve been a NOW member for a few years now and I love it. Lavonne is fantastic and I see her every month. Definitely worth a visit if you’re trying to find a good massage in the city!

The girls at the front desk are super sweet and welcoming, and Jake gives the absolute best massage I’ve ever had! Lincoln Park location is always clean and quiet. The vibes always help me find my zen and I loooove it.

Eunita was fantastic practitioner, one of the best massages I’ve received.

I thoroughly enjoyed my visit to The NOW Massage Lincoln Park. I loved the atmosphere, and Adam was knowledgeable, welcoming, and professional. I felt like he listened to my focus areas and provided additional suggestions both before and after the appointment. Overall, I had a great experience.

This was my first time getting a massage at The Now and it was better than I expected. First, I was able to get an appointment the same week for 80 minutes. The venue to very relaxing. I added a deep tissue to my massage and JD did not disappoint. Highly recommend the Lincoln Park location and JD.Purchased a membership as well.

The prenatal massage here has been the best investment for myself during pregnancy. All the physical and mental health benefits. Everything smells great, the dim lighting and ocean sounds are wonderful. The staff at the front desk is absolutely delightful, kind, and organized. Definitely recommend some time to treat-yo-self here.

Not the best! The massage is inconsistent over the body. There was like a clicking noise going on which wasn’t helpful.

This was my first time at The Now and Shakeila was absolutely incredible! She was extremely knowledgeable and the massage was so relaxing. I walked out feeling like an entirely new person and I will be returning to have a treatment done by Shakeila! Thank you such an incredible experience!

Hands down (no pun intended) the best massage experience I’ve ever had, repeatedly. The ambience is exactly what I want with a massage and the therapists are amazing. Cancelled my other membership and signed up here.

I have been a member at The Now for over a year and I am OBSESSED! The monthly membership not only has great cost savings but allows me to treat myself every single month (sometimes twice a month) the staff are wonderful and I would recommend The Now to anyone.

I received my massage from Lavone today and she truly is one of the best massage therapists here. She wasted no time in getting all my knots out and spent an equal amount of time on various parts of my entire body including my scalp. She was efficient and in tackling on the back, arms, legs, shoulders and scalp. She really put me together as a new person.

I’ve been a loyal member of The Now LP for over a year and could not recommend it enough! The front desk staff and all massage therapists are top notch- I look forward to my visit every month.

It was my second massage with Morgen, and he has been fantastic both times. Will definitely book with him in the future and recommend to others!

Jake is absolutely incredible!! Great first experience and I will definitely be back!

Recent experience was not a good one and management reached out to correct the situation and provided me a complimentary massage to correct the situation. I was pleased with their response but the massage provided was amazing and felt like such a 10/10 experience!! The staff was friendly and warm but my masseuse was kind and listened to all my concerns and wants. Coming back for sure and recommend this location 100%

Carlos is by far one of the best massage therapists in Chicago.

What great experience my wife and I had Matthew was fantastic very knowledgeable and knew exactly what parts to focus on. Very clean and relaxing environment was blown away by the decor! Very well done all around kudos to all the staff! We will definitely be back soon!

I did cupping for the first time in a long time and Morgen absolutely knocked it out of the park. Do the 80 minutes it’s totally worth it!

Wow. From the moment I entered to the moment I left, I felt comforted and relaxed. Check-in was super easy and the lobby smelt great. My therapist (Adam) came and collected me and took me into a little ant-chamber we explained what I had signed up for (50 min Swedish massage), asked me if there were any injuries or areas to avoid and or areas to focus on. He took me back to our room which was dimly lit and had soothing waves crashing on a shore playing over the speaker. Once the massage started, he checked in on pressure and I very quickly felt relaxed and calm. I have already booked an 80 mins for 3 weeks time.

Erin was amazing! The atmosphere was so relaxing and Erin did a great job.

Jake always provides a relaxing and wonderful experience. Can’t recommend this location enough. From the receptionists to all staff truly great!

I unfortunately have had two disappointing experiences with The Now Massage so thought it was worth sharing. As a business owner and new mom, it is rare that I unplug and take a self-care day. After hearing great things about your place of business, I was eager to get a massage.Disappointing Experience #1: I left the office early for my massage at the Lincoln Park location several months ago. I was about 8 months pregnant and looking for a final moment to myself as my body ached everywhere. While in the Uber from where I live in Fulton Market to the Lincoln location, I received a call that my appointment had been canceled because my massage therapist was no longer available. I was told, Dont worry we wont charge you the cancellation fee. So I did not get a massage that day and did not have an opportunity to rebook until after I had my child.Disappoint Experience #2: Just a week ago, I rebooked but at the Fulton Market / West Loop location arranging childcare and taking off work. I decided Id do a morning appointment at 9:00AM and splurge for the 80 minute massage with different add-ons. At 9:15 AM as I sat in the lobby, I was told my massage therapist was a no show and that I could go to Lincoln Park for a 10 AM available appointment. Because I had prior commitments with people that do show up when they say they will, I only had time for a 50 minute massage, and had to pay for an uber to and from the Lincoln Park locations (receipts attached). When I shared my frustration that of the two Ive tried to get a massage here both times the person didnt show up...the receptionist shared...Yeah. this happens all the time.They are so disrespectful with their customers time.

Wow wow wow , Eunita was next level. This experience today was out of thisWorld. The Now has mastered the concept of it being an experience of all 5 senses and I really appreciate that. A massage in a plain room with ambient noise will never be the same. Thanks again for experience

When I originally called. I booked a couples massage. Well, we were misinformed. There is NO couples massage. False information. Then half hour before our massage front desk calls and says they are running half hour behind as we were already getting into the Uber we had called. We get there and front desk states she will give us a complimentary add on to our existing massage and a discount on the total fee that she had forgotten about upon checkout. Had to remind her like a beggar. The massage therapist called “Jon Pierre” was who they gave me which now on this review they refer to him as “yanbier”. Either way he did not do the “deep” massage that I paid for, on top of which he got annoyed when I asked him to focus on the areas that I mentioned before he started the massage. To top it off he got caught whispering to the front desk when to not reschedule me with him again like I was going to come back! How rude!!!! Not coming back here again for sure!

Went for a massage on Sunday and it was one of the best I have had in awhile. My therapist was Krysten. She cared about why I was there, and made sure to hit all my trouble areas, especially in my back, I felt a release instantly! Great trigger point work and the pressure was perfect. Definitely coming back!

Angel gave me the best massage I’ve ever had! I left out feeling rejuvenated and refreshed. Highly recommend!

Tried the new jet lag massage and loved it! Joshua was amazing :)

It would be awesome to have a monthly membership here HOWEVER, if you need to spoil yourself please go here. Today I had my third (?) massage. As always, the greeting staff is very nice and the ambience immediately soothes my soul. I booked with Carlos today and it was awesome! Perfect blend of deep, strong and relaxing. Thank you so much NOW! Youre the best!

Be careful, they will cancel your appointment LESS THAN AN HOUR before its scheduled to occur. They could only offer an appointment later in the day and didnt offer an apology or compensation. I work full time and had taken the entire morning off work for this. If I had cancelled less than an hour before I would be charged the full amount of the service.

Morgen did an excellent job with my deep tissue massage - definitely will be coming back.

Had one massage here and it was lovely. Tina was great and very fair prices!

Wonderful location. Daniel was amazing, and made sure I was comfortable throughout the massage. Very calming. I highly recommend.

Amazing massage per usual by Matt. Takes the time to address your specific needs and explains in detail how to fix them

I have a membership and always love coming in for my monthly massage. It’s so relaxing, recharging and just what I need! Highly recommend you won’t regret it!

I just had the best massage at The now Lincoln Park. Kate is amazing!

Joshua is a rock star! Highly recommend The NOW and specifically Joshua!

Awesome find, not far from where I was visiting!Fantastic 80 minute massage. Woke up with a stiff neck; however, after the time spent with the massage and stretching combo, I felt a ton better.Atmosphere, wave sounds, and skilled therapist made for a relaxing, healing, therapeutic experience. I would highly recommend.

The Now Lincoln Park is PERFECT. The perfect location. I received an 80 min massage from Shayna and she was INCREDIBLE. I loved how she targeted all areas of concern. She also gave me great tips for neck stretch’s post service. I would be a member at this location if I lived in Lincoln Park. Highly Recommend!

It was my first time, the massage is good but not impressed with another things. Why you charged me $115 for cancellation not even 10 min after I make it?!!! It doesn’t make sense at all with that price!!! I payed for nothing. I asked reception they didn’t helpful, just told me that it’s about the system. I can’t accepted it. It doesn’t make sense with $115!!!! for cancellation just in a short time!! What do you think about $115 for cancellation in 4 or 5 min ??!!!🤷🏼‍♀️😤😤😤😤😤

Have had two fantastic massages here. Such a convenient spot right in the heart of Lincoln Park. They get you in right on time and the atmosphere is so calming!

Matt is awesome!He listens to what I tell him are issues and he addresses them

I’ve been here many times and every experience tops the last. Everything from the quality of the massages to the customer service exceeds my high expectations. Love Joshua B and Tina!!

I was having horrible back pain and booked a session last minute. Ish was so nice at the front and Rain was amazing! I enjoyed how he used his background from hawaii. He found every single trauma spot in my body and tried to work out all the knots. I signed up for a membership. Definitely going back to Rain. It was probably one of the best massage experiences Ive had.

Based on all the high reviews I finally decided to give this massage spa a try today because I woke up feeling extremely stiff and my head was achey.First of all I had no expectations and I was extremely grateful 🙏 that the receptionist here took me for a same day appointment and she scheduled me for a 50 minute Now massage after I told her I needed my scalp, upper shoulders and neck worked on. I suffer from chronic seasonal allergies and sinusitis so I emphasized I just wanted a really focused massage not a full body massage.When I arrived the receptionist offered me water and proceeded to ask me what I was there for. I again explained patiently that I was there primarily for neck pain, sinus pain and tmj. She suggested three add on services to my $100 massage treatment. She suggested I add on a scalp treatment with coconut oil, heated packs for my back and a salve with heat in it. I told her I wanted to adhere to a budget and said my Therapist would probably know what to suggest.At 7pm my Therapist lead me to a consultation room, sort of listened to me and suggested we add on the deep tissue option, coconut 🥥 scalp treatment and cbd hemp oil. I accepted the scalp and deep tissue add on and she seemed upset that I didnt add on cbd oil too. Each add on is an additional $10 and Im not a fan of cbd.She lead me to the massage room and asked me what I wanted to focus on so when she came back she completely ignored my suggestions and focused on my back for twenty minutes even though I asked for my head, sinuses, neck and feet to be worked on for the 50 minute session I had booked. She seemed surprised I requested to have my feet worked on but I explained Im also a Therapist and work on my feet all day. I also believe in foot reflexology and if she had any knowledge of trigger point massage and foot reflex points she could have brought some relief to me.She pushed her agenda and worked mainly on my back so I insisted she let me turn over instead so the neck could receive attention. She used a ton of oil on me -- so much oil she wasnt truly able to use concentrated, focused pressure on my trigger points. Im used to myofascial and trigger point massage so I didnt really understand why she just kept applying such copious amounts of oil over my muscles because it lead to a very ineffectual massage.The coconut 🥥 scalp massage wasnt the most enjoyable experience because she kept adding more and more oil into my hair and when I left in my uber this evening I went through my limp, greasy hair and found broken off pieces of my own hair each time I ran my fingers through it. My hair definitely needs to be shampooed thoroughly tomorrow morning!Over all this experience is not worth repeating and I left with residual neck pain and a major lump that she somehow passed over and never addressed. She was more concerned with adding upcharges to my final bill than making sure I left pain free. She suggested I visit a physician because my muscles are so stiff. If a Therapist actually listens to your body you can leave pain free, stress free andGlowing . I left feeling like I hadnt been listened to and I was just a Monetary transaction.The manager asked me how I felt after the session and I told her the truth. I am disappointed with my treatment; the services I received werent worth the high price point and I wouldnt return.Im extremely picky and if Im spending a total of $140 (including tip) for a 50 minute service then I expect to leave pain free and in a good frame of mind. I left here feeling stressed out and not listened to. I prefer myofascial massage and with a lot less oil. My scalp and hair feel disgusting! I think she used a quarter of a cup of oil on my hair today. Yuck!

Perfect space to reset and de stress. This place is incredibly well managed and staffed with thoughtful, intuitive massage therapists. The sound of ocean waves and dim lighting creates a peaceful atmosphere conducive to relaxation. I recommend “The Stretch” - it incorporates both mobility stretches as well as deep tissue. Thank you to the amazing staff, especially Daria, Danielle, and Ariel!

I love getting a massage at The Now. Eunita always does an amazing job with my massage and really listens to my needs! I’ll be back every month

I had an incredible experience at The NOW Massage. I had an amazing deep tissue massage by Shayna. I left feeling like a new person, completely relaxing experience. The space is decorated so beautifully. I will definitely be back and will reccomend to my friends and family.

Extremely nice and attentive front desk staff. Had JD for a full body, deep tissue massage. Highly recommend him. He worked wonders. Very professional and clean place. Will return!

Loved my first visit to The Now in Lincoln Park. The design is chic and thoughtful. The energy is welcoming. The staff is all smiles - and, most importantly, the massage was excellent. I really liked the layout of the studio and the optional add-on’s like gua sha and hemp balm. Plus, the quality combined with the value mean that I can add this to my regular wellness regime. Overall, a great addition to the neighborhood and can’t wait to return.

Fabulous experience at TheNow! It was the most relaxed Ive been in a very long time. Everything was so serene... the dimly lit treatment space, warm massage bed and the sound of waves crashing in the ocean .... I was transported to another place and time. Simply wonderful.

Krystin F is amazing! I dont want to write this review because if I hype her up, she will be booked and I wont be able to get an appointment with her. But like I said, she is amazing. She really knows the body and knows how to take care of each of her clients. I highly recommend you book appointment with Krystin.

It was like being on vacation for an hour! Warm massage beds, the sound of the waves - when you close your eyes it feels like youre getting a massage by the seaside! The massage was also absolutely wonderful. Signed up for a monthly membership! Cant wait to book again.

I’ve been a member here for 2+ years and not planning on leaving anytime soon! Great ambiance, the staff is friendly, & the massage therapists are awesome

Awesome job! I left feeling rejuvenated and ready to take on today.

Jen was awesome! She addressed all of my issues!

Wonderful, peaceful surroundings. Daniel is fantastic! The best massage ever!

Been a member here since it opened and have been seeing Michelle, she is incredible!! Highly recommend getting the curling or Gua Sha from here!

Hope was amazing amazing!! Also cute vibes & very relaxing

Best massage ever! Matt was so professional and knowledgeable!

His energy was great. That mattes to me when someone is touching me.

Joshua was wonderful, kind, and used really firm pressure. Highly recommend.

All of the staff was so amazing! Would highly recommend Courtney!!

Like most massage parlors, really just depends on the masseuse. Been there a couple times and had a good experience, but the last time left with large bruises on my back. Like the vibe, but the inconsistency between masseuses is worrying